Our Company

Customer Devotion since 1984

About Us

Pickwick is proudly recognized as a family favourite snack for over 30 years!

We continue to celebrate the joy of catering to kids and elders alike by bringing smiles to every meal … be it a quick breakfast booster, a fun surprise in the tiffin, 5pm hunger pangs or even those midnight munchies.

Our journey began in 1984, with the manufacturing of gourmet wafer biscuits to meet the thriving Indian consumer demand for premium food products priced at affordable rates.

Over the years we have strived to maintain the highest standards of food safety, transforming our brand into a market reference in quality.

It is this very commitment towards excellence that has earned us the respect, admiration and trust of our channel partners, clients and loyal consumers.

Today we stand tall at the forefront of India’s premium snack segment and pledge to continue our delicious journey with new products and flavours that tempt your senses.



Consistent customer devotion offering the highest quality of premium, fresh and tasty snacks accessible to all consumers.


Our brand should remain an integral and valued companion to households across generations offering products that families continue to trust.


January 1, 1984

Pickwick was founded on 13th July, 1984 with hope and passion as our first asset!

January 1, 1985

India’s first mess-free envelope pack with tear tape technology hit the market!

January 1, 1991
  • We launched our 10 gram pocket-sized 2 wafer packs.·
  • We launched our first laminated pillow packs for premium flavors in our Kukoo Ruku brand.

January 1, 1993

We launched our Tripple Top which is still a hot favorite today.

January 1, 1994
  • We launched our RolloFun creamy rolls which became an instant hit.
  • We stepped into the international market with our 15gm Mono Cartons.


January 1, 1995

Reached market leadership in the premium wafer biscuit segment in India.

January 1, 2004

Introduction of our confectionary line of sweets: assorted candy, kool mint and digestives.

January 1, 2005

Our renowned Kiddy pack was introduced.

January 1, 2008

We launched our 300gm jars of Wafer Sticks.

January 1, 2012

Our very famous Wafobix hit the market.

January 1, 2015

We introduced our 200gm triple-layered family pack.

September 24, 2016

Pickwick goes savoury with the launch of the first of its kind in the Indian market – Spicy Peanut Butter Rolls!

October 1, 2016

Launch of our very own 60gm triple layered pack with natural fruit powder.