Story

January 1, 1984

Pickwick was founded on 13th July, 1984 with hope and passion as our first asset!

January 1, 1985

India’s first mess-free envelope pack with tear tape technology hit the market!

January 1, 1991

We launched our 10 gram pocket-sized 2 wafer packs.· We launched our first laminated pillow packs for premium flavors in our Kukoo Ruku brand.

January 1, 1993

We launched our Tripple Top which is still a hot favorite today.

January 1, 1994

We launched our RolloFun creamy rolls which became an instant hit. We stepped into the international market with our 15gm Mono Cartons.

January 1, 1995

Reached market leadership in the premium wafer biscuit segment in India.

January 1, 2004

Introduction of our confectionary line of sweets: assorted candy, kool mint and digestives.

January 1, 2005

Our renowned Kiddy pack was introduced.

January 1, 2008

We launched our 300gm jars of Wafer Sticks.

January 1, 2012

Our very famous Wafobix hit the market.

January 1, 2015

We introduced our 200gm triple-layered family pack.

September 24, 2016

Pickwick goes savoury with the launch of the first of its kind in the Indian market – Spicy Peanut Butter Rolls!

October 1, 2016

Launch of our very own 60gm triple layered pack with natural fruit powder.